EcoMerc

Strategic Organizational Consulting

Defender

This strategy is characteristic of an organization that has a narrow product market domain. Top managers in this type of organization are expert in their organization's limited area of operation but do not tend to search outside their domains for new opportunities. As a result of this narrow focus, these organizations seldom need to make major adjustments in their technology, structure, or methods of operation. Instead, they devote primary attention to improving the efficiency of their existing operations.