The goal of OrgCon is to help identify and draw attention to misfits in organizational design and strategy.

Misfits occur if interactions between various elements of a company are not well balanced. A misfit between the organization and its environment will occur if, for example, the market is developing at a faster speed or differently than the organization.

OrgCon analyses can be used to:

• Improve the return on assets
• Facilitate managerial development